Topic Progress:

In this lesson, you learn about consumer behavior—how a person is introduced to your app, and whether they will remain engaged and become a customer. Maximize “the grab” window — those precious 10 seconds it takes people to purchase an app — and then develop customer value and retention.

Action Items:

  • Get your app list from the previous lesson.
  • Study “the grab” of each.
  • Find the immediate value of the app.
  • Pass or fail the app.

Resources:
10-30 Rule